Type : Full Time
Location : Pune
Experience Required : 1 Year(s)
Industry : IT-Software/Software Services
Preferred Skills : SEM SEO Social Media Management Social Networking
Job Description :
-Broad keyword analysis and the selection of brand and longtail keyword combinations
-Reviews key metrics across the full website to access the effectiveness of SEO strategy
-Competitive site analysis to increase the effectiveness of on-page optimization
-Optimization of on page information including page content, meta tags, h tags, alt tags
-Internal linking strategies to disperse value throughout the whole site
-Submission of sites to Google and Bing Webmaster Tools
-May engage in inbound and outbound link placement
-May verify and optimize business and local listings for top search engines (e.g., Google, Bing, Yahoo!)
ESSENTIAL FUNCTIONS:
-Develop, document, and update SEO strategy
-Monitor and analyze SEO tactics and strategies, and make ongoing changes to improve performance metrics
-Research and monitor industry news, trends and local market opportunities
-Participate in process improvement activities and initiatives
-May analyze and assess SEO tactics across a large number of websites that were optimized by another SEO Specialist to determine accuracy, professionalism, and effectiveness and provide appropriate feedback as needed